As we have to produce a radio trailer for our documentary, I had to research current radio adverts so that ours would be as accurate as possible. These are some of the trailers I analysed in order to find the codes and conventions:
The codes and conventions I found of radio trailers are as follows:
- Average length of a radio trailer clip is 40 seconds.
- Mentions the channel it is going to be broadcast on.
- Short audio clips from the programme included.
- Occasionally a music bed with music that is relevant to the programme in some way.
- Voiceover - the same voiceover that was used in the documentary. The voiceover has to narrate and briefly outlines what the programme is going to be about.
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