Planning

Storyboarding and Framing

My group and I planned the title sequence of our documentary and drew a storyboard of it to use when we begin filming it.

We then drew a single frame of each interview we were planning to conduct so we would be able to frame them correctly.

This is the framing for our first interview with a grandparent. It is going to take place in a living room and have pictures and ornaments in the background to highlight the age of the interviewee.
This is the framing for our second interview with a teenager (Leanne). It is going to take place in her bedroom and have things such as a laptop and phone in the background to show that she has a lot of "expensive" things.

This is the framing for our third interview with a dad of a four year old boy. The interview is going to take place in the child's bedroom with the interviewee sitting on the bottom bunk of a bunkbed, and there will be toys and a child's duvet cover on the bed to show that the room belongs to a child.

This is the framing for our fourth interview with Mike, a banking teacher. The interview is going to take place in an office with a desk

Advert

We also drew out a plan of what our print advert would look like after we had completed the editing on the documentary:

Questions

We have two voxpop questions which we will film for our documentary:

1. What three words come to mind when you think of greed?
2. What would you buy if you won the lottery?

Both of these questions will be filmed in Liverpool city centre opposite Marks and Spencers and in Liscard shopping centre.

The questions for our interviews are as follows:

Questions for Leanne (teenager):
1.What do you spend most of your money on?
2. How much money a week do you spend?
3. Do celebrities in the media have an effect on your buying choices? If so, how?
4. What would you buy if you won the lottery?
5. What is your most expensive purchase? Why did you buy it?
6. Do you give money to charity? Why?

Questions for Richard (father):1. How old is your child?
2. Are you part of a big family?
3. Does your child watch a lot of TV adverts?
4. How does he react to the toy adverts on the TV?
5. Which adverts grab his attention the most and why?
6. How does he behave if he doesn't get what he wants?
7. Do you give into his demands? How often? Why?
8. Does he receive pocket money? How much? Why?
9. Would you say that your child is influenced by his friends to get certain toys/things?
10. How big is his Christmas list and how expensive are the gifts he wants?
11. Do you feel pressure with the expense of the gifts? How do you manage?
12. Did you have different expectations at Christmas/birthdays when you were a child than your son does now?
13. What was the most expensive thing you were given as a child?
14. Do you give to charity? Why?

Questions for Jean (older generation):
1. How many presents did you get for Christmas/birthdays as a child? What type of presents were they?
2. Do you think children get more spent on them at Christmas/birthdays now?
3. Why do you think that is?
4. What type of things do you buy for your grandchildren?
5. When you were a child, was there a toy you really wanted but you never got?
6. If yes, why do you think you didn't get this toy?
7. What influenced the toys you wanted as a child?
8. Do you think people are happier nowadays?

Questions for Mike (banking teacher/ex-banker):1. What’s the biggest transaction you’ve ever processed?
2. Do you think that during your time in banking people have got greedier?
3. What do you teach your pupils in terms of customer financial responsibility?
4. Have you noticed whether people are still greedy even during the recession?
5. What is the most expensive thing you’ve ever know someone to buy?
6. What would you buy if you won the lottery?
7. Was it greed that triggered the global recession?

Running Order

Voiceover introducing topic and asking the question "What 3 words do you think of when you think of greed?" with still images of different greeds.
20 seconds

Opening titles (stop motion spelling out of the titles in coins) with “I Want It All” by Queen playing
10 seconds

Voxpops of people answering the main question (last person to answer says "money")
30 seconds

Voiceover says statistics from questionnaire whilst camera pans across bank with “Money Money Money” by Abba playing
10 seconds

Interview with Mr Phillips (head of business) about business and money (music still playing but faded)
30 seconds

Cutaway of bills (stop motion of them piling up)
10 seconds

Interview with dad about looking after 4 year old and how much stuff kids want these days (with cutaways of Argos magazine)
30 seconds

Interview with grandparent about older days and what kind of things they got as a child compared to children now
30 seconds

Archive footage - stills of Paris Hilton with voiceover about her brands and influences on teenagers with “If I Was A Rich Girl” by Gwen Stefani playing
20 seconds

Interview with teenager about spending habits (music continued but faded out)
30 seconds

Cutaway of money falling and a sped up game of monopoly with “Money Talks” by Dizzee Rascal playing.
10 seconds

Archive footage - stills of lottery winner who lost all his money with voiceover talking about him (music continues but faded)
40 seconds

Voxpops asking people what they would buy if they won the lottery (mise-en-scene of shops)
30 seconds



(Five minutes ends here)

Voiceover rounding up money section and introducing alcoholism with panning over alcohol aisle in supermarket with “Rehab” by Amy Winehouse playing
20 seconds

Interview with adult and teenager on how much they spend on alcohol (music continues but faded)
120 seconds

Archive footage - binge drinkers with voiceover
20 seconds

Interview with doctor about effects of alcohol and binge drinking
60 seconds

Cutaway of still image of liver damage
20 seconds

Interview with a recovered alcoholic
60 seconds

ADVERTS
180 seconds

Voiceover introducing obesity and panning around McDonalds with people eating and obese people walking in the street
20 seconds

Interview with mother of obese child with “The Fast Food Song” playing
20 seconds

Cutaway of food aisles in Asda
30 seconds

Interview with Gillian McKeith
60 seconds

Cutaway of food, takeaways piling up
10 seconds

Back to interview with mother of obese child
60 seconds

Interview with Health Minister
40 seconds

Voiceover rounding up obesity and introducing education and camera panning around posh school dining room
20 seconds

Interview with mum of child saying why getting into a good school is important
60 seconds

Archive footage of TV programme “May Contain Nuts”
30 seconds

Interview with the founder of mumsnet.com to represent middle class mothers
60 seconds

Interview with headteacher of private school talking about expectations of pupils in private schools
60 seconds

Cutaway of private school kids opening their results
10 seconds

Interview with headteacher of state school talking about expectations of pupils in state schools
60 seconds

Cutaway of state school kids opening their results
10 seconds

Voiceover rounding up education and introducing sex addiction and panning around Ann Summers
20 seconds

Interview with Russell Brand about his sex addiction
120 seconds

Cutaway of still image of his autobiography with “Sex On Fire” by Kings Of Leon playing
10 seconds

Cutaway of sex related leaflets with voiceover
20 seconds

Interview with manager of The Brook
60 seconds

Cutaways of contraception, sexualised models, sex scandals in magazines and newspapers
10 seconds

Voiceover rounding up documentary and asking the same question as the start
20 seconds

Credits
30 seconds

Total running time: 26 minutes 50 seconds.

Research

Primary Research

We have four interviews planned:
1. Mike Whitmore, a banking teacher/ex-banker, who we are going to interview in his office.
2. Leanne Hill, a 17 year old teenager, who we are going to interview in her bedroom.
3. Jean Mander, a grandmother, who we are going to interview in her living room.
4. Richard, father of a 4 year old son, who we are going to interview in the child's bedroom.

The interviews will all have typical mise-en-scene of the locations they are filmed in, for example, the banker interview will have a computer or telephone or paperwork on a desk, the teenager interview will have jewellery or clothes or a mobile phone to imply her large spending habits, the grandmother interview will have shelves with ornaments or photographs on, and the dad interview will have toys or games featured in the background.

Secondary Research

The archive material we have collected includes photographs and short video clips. We found the photographs on Google Images, as you can decide what size images the search looks for, and as we needed large, high quality photographs for our documentary, this was ideal. The videos we used were collected from YouTube, as they have a large collection of videos and they are easy to find, despite the fact that the quality on some of them isn't very good.

Still images we have collected include: photographs of Paris Hilton, a photograph of Alexandra Burke, photographs of Michael Carroll, images of sweets in jars, images of Blackberry phones, images of a holiday villa, images of expensive-looking restaurants, images of alcohol bottles, images of medication/tablets, images of unhealthy food/fast food, images of private schools and images of comprehensive schools.

Video clips we collected include: a "old fashioned" style clip of a girl riding a bicycle, news footage of Michael Carroll, the lottery winner who lost all of his money, somebody using a Blackberry phone, panning footage of a villa on a beach, and footage of Alexandra Burke singing.

Formal Proposal

Topic: Greed
Type of documentary: Mixed
Style of documentary: Formal, informative
Channel and scheduling: Channel 4, Sunday, 19:30-20:00. We chose this time because, after looking at the scheduling for that particular channel and day, we decided it would be the best time, as Channel 4 usually has a documentary on in this slot, and our programme will be inheriting the audience, which is our target audience of adults, from the news which is on from 19:00-19:30.
Target audience: Adults, age 36+, both male and female. This is because our questionnaires were answered mostly by this group of people, so our documentary is going to cater for them.
Primary research: Interview with Richie (a dad) in a children's bedroom setting; interview with a grandparent in a living room setting; interview with a teenager in a bedroom setting.
Secondary research: Still images of Paris Hilton, still images or news footage of lottery winner.
Narrative structure: Circular, open.
Outline of content: Titles, interviews, cutaways of money/bills, voiceover, voxpops of people in Liscard
Resource requirements: Video camera, stills camera, tripod.