Monday, 22 November 2010

Codes and Conventions - Print Adverts

As our documentary is to be broadcast on Channel 4, I used this website to find other posters used by the channel to advertise their programmes:
www.4creative.co.uk/flash/#/print/press_and_poster

These are some of the examples I found:


From these I was able to draw up a list of codes and conventions of channel 4 specific adverts so that we would be able to make ours as realistic as possible.

  • The channel logo is always included.
  • One main image relating to the programme.
  • The title of the programme
  • A slogan which relates to the programme and/or its content.
  • Scheduling (time, date, channel)
  • Words are kept to a minimum on the adverts.

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