Final Products

Below are my group's final products:

Documentary

Radio Trailer

Print Advert

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

I think that overall our product follows and utilises the codes and conventions of the genre as the brief we were given at the start stated that our documentary, radio trailer and newspaper advertisement package had to be comparable to a professional equivalent.

Documentary

During the interviews and in between the different sections of our documentary, we used cutaways in the form of still images and video clips in order to make sure the audience wouldn’t get bored and also to avoid jump cuts where the questioned had been edited out. We made sure the cutaways were relevant to what was being spoken about at the time.We used text graphics at the start of each new interview to explain to the audience who the interviewee was and anchor their relevance to the subject being discussed. We used a sans serif, font in white for our graphics as this is the most commonly used type in the genre, and we positioned the text on the bottom left of the screen as this is also conventional. We edited out the footage of the interviewer asking the questions because it is conventional to do this, however we made sure that the answers given still made sense without the questions otherwise the audience would have been confused. In the case of the answers given at the start of each interview, we made sure the voiceover linking the two sections addressed what was about to be answered by the interviewee.

The voiceover we used to link sections together and provide narration was an adult male speaking in Standard English. We used this voice because we felt a teenage female voice would not suit the target audience and we wanted the audience to take our documentary seriously. The video below shows an example of a section in our documentary where voiceover is used:

For the interviews we positioned our interviewee on the right hand and directed them so that they were looking diagonally across to the left, where the interviewer was stationed. We framed the shot in a medium close up and aimed to have the interviewee’s eye line about a third of the way down the screen, as this is conventional of other professional documentaries. The narrative at the beginning of our documentary poses questions that we planned to be discussed throughout the programme. The narrative structure of our documentary is open and circular meaning that the questions asked at the beginning are also asked at the end, and the audience is left to make their own mind up about the answers to these questions. We tried to make the mise-en-scene in the interviews relate to the position the interviewee holds as it is conventional to do this. For example, during the interview with Richard, the dad, we set the interview up in the child’s bedroom to convey that he had a young child.

Throughout our documentary, we tried to use a music bed that suited what was being spoken about and anchored what was being discussed in some way rather than just having a soundtrack for the sake of it. For example, during the interview with the banking teacher, we used the music from the Lloyds TSB bank advert, connoting the fact that he is involved with banks and banking in some way. The video below shows short clips of the music tracks featured in our documentary:

For the title sequence of the programme, we wanted something unique that brought together all the elements of our documentary. In our planned 30 minutes, we had different sections about different kinds of greed such as food, education, alcoholism, etc, and so we wanted our title sequence to reflect this. We also wanted the titles to capture the audience’s attention and make them want to see the rest of the documentary.

In terms of transitions, the most common transition we used throughout our documentary was the cross-dissolve. We used this because it seemed to be used often in professional documentaries and we thought it was effective as a lot of the other transitions seemed tacky and inappropriate and we liked the way it made two different clips or images blend into each other. The video below shows an example of one of the transitions in our documentary:

Radio Trailer

For our radio trailer we tried to follow the codes and conventions we collected from other radio adverts, paying particular attention to the advert we collected for Channel 4’s “Special Needs Pets” as our documentary is also to be broadcast on Channel 4. We included the same voiceover as was used in the documentary itself to help anchor the two products together as a brand. The voiceover posed some of the same questions as the documentary. We included Queen’s “I Want It All” as the music bed as we had also used this song during the title sequence of our documentary. During the trailer there are clips from the documentary in order to give the audience a taste for what will be discussed during the programme. At the end of the trailer is the channel the documentary will be broadcast on and the time and date. This follows the conventions of radio trailers as these are typically the last thing heard on an advert. Print Advert

When creating the print advert, we tried to closely follow the conventions of other print adverts used by Channel 4, the channel our documentary is to be broadcast on. We wanted our print advert to fit in amongst others of the channel’s and to do this we needed one main image, the channel logo and a catchy, attention-grabbing slogan and the broadcast details in a solid coloured box. We used an image of a man biting into pieces of bread with money notes inside it, like a “money sandwich”. We think this image signifies everything our documentary is about as it shows the man biting eagerly into the sandwich, implying he is desperate for the food or money or both. Overall I think our media product compares quite well to similar professional products. I think it could be recognised as a professional package and could perhaps compete with products already on the market due to the fact that we followed the codes and conventions very closely through the making of the documentary itself and the ancillary texts.

2. How effective is the combination of your main product and ancillary texts?

The video below explains how our main product and ancillary texts worked together to create continuity through our brand:

Below is the script for this video in case it does not play properly or what I am saying cannot be understood:

There are several ways in which we have created coherence throughout our media product. The title of our programme, “I Want It All”, is featured in the documentary as well as the radio trailer and the newspaper advert. This is important because the audience need to be familiar with the title so that they can remember it or find it in the TV listings. In regards to TV listings, including the time and date in the radio trailer and newspaper advert were the most important thing, as the audience won’t know at all when the programme is going to be on if they aren’t told. The Channel 4 logo is prominent on the newspaper advert and the channel is mentioned at the end of the radio trailer so that it sticks in the listener’s mind after they hear the trailer.

The voice we used for the voiceover on both the documentary and radio trailer is the same, as this follows the conventions. This helps to form a link between the two products and reinforces the brand. We tried to match the tone of the narration to the tone of the programme, and as the documentary is neither very formal or very informal, we tried for a neutral tone. The slogan, “the need for greed”, is included on both the radio trailer and the newspaper advert. On the newspaper advert it is away from the other text in order to make it stand out and catch the reader’s eye. It also has a question mark in order to make it form a question in the reader’s mind and hopefully make them dwell on it a little bit. The main image of our print advert is a man biting into a sandwich filled with money. This is to represent the different types of greed covered in the documentary, although our five minutes only discusses money. We think the image is unique enough to stand out and give people a quick insight into what the programme is about.

In the radio trailer we address the audience by asking “what does greed mean to you?” which makes them feel more involved with the programme and also prompts them to think about it a little bit, which will hopefully make the subject and documentary stick in their mind and make them want to watch it. We also say “find out what it means to others” which could make the listener curious and persuade them to tune in.

In terms of broadcasting, the radio trailer cannot be broadcast on a BBC station as the documentary is to be broadcast on Channel 4, so we will have to advertise on a commercial radio station. These will most likely be national stations such as Absolute Radio and Heart FM, but also local and regional stations such as Radio City. The trailer will probably be broadcast during times when people who are likely to watch Channel 4 will be listening, and as Channel 4 mostly caters for a younger audience, we will probably put the advert on during the breakfast shows and the drive time shows as people of this age range are more likely to listen then. The newspapers that our print advert will be placed in are national papers such as the "Daily Mail", “The Times” and "The Sunday Times" as these are the type of paper that people who watch Channel 4 are likely to read, and therefore our viewing figures are more likely to be higher. Also, due to the print advert being landscape, it can be displayed on billboards in town centres etc.

3. What have you learned from your audience feedback?

Focus Group Feedback

For the first part of the audience feedback, we held a focus group of around 13 people in order to get feedback from a larger group of people as opposed to just individuals. We also wanted to ask some people who did not study media and so would not answer our questions with things they think we would want to hear. We handed out questionnaires after the documentary, radio trailer and print advert had been shown which included questions about each aspect specifically as well as on the product as a whole. Below are images showing our focus group watching our documentary and filling in the questionnaires we handed out afterwards: Questionnaire Results

"Do you think our programme suits our target audience of adults 18+?"

From this question, we can see that almost all of the respondents said that our programme suits the target audience we chose for our documentary.

"Would this five minute extract encourage you to watch the full programme and why?"

From this question, we can see that 12 out of 13 people who watched our documentary as part of the focus group said they would want to watch the whole programme based on the extract we created. Some of the reasons they gave are that it was "informative", "the subject is interesting" and that it looked "attractive".

"On a scale of 1 to 5 (with 1 being "not very" and 5 being "very"), how appropriate is our documentary for Channel 4 and why?" This question shows that a majority of the people we asked said that it was appropriate, stating that it would "reach the intended audience" and that Channel 4 "already show similar programmes". A couple of the respondents were not sure if it was appropriate or not and they did not give a reason.

"In your opinion, do the camera shots and music used suit the style and genre of the programme?"From this question we can conclude that the music and camerawork was suitable for the genre of the programme as 100% of respondents said "yes".

"On a scale of 1 to 5 (with 1 being "not very" and 5 being "very"), how would you rate our documentary in terms of it being entertaining?"There was a mixed response to this question with answers across the whole scale. Most of the respondents said that it was entertaining to some degree, but a few said that it was not very entertaining or were not sure.

"On a scale of 1 to 5 (with 1 being "not very" and 5 being "very"), how would you rate our documentary in terms of it being informative?"A majority of the respondents to this question said that the documentary was very informative, and no respondents said that it wasn't informative at all.

"Do you think the camerawork and editing used made our extract look professional?"100% of respondents said that they thought our camerawork and editing skills made the documentary extract look professional, with some adding that "it followed the codes and conventions".

"How do you feel our documentary extract compares to other professionally made documentaries?"

There were a variety of responses to this question. 2 of the 13 respondents said that our extract was "detailed" and a large amount of respondents said that "it was similar to other documentaries made by Channel 4", which is the channel we want to broadcast our documentary from. One respondent also said that "the archive material is good".

"What are the strengths and weaknesses of our documentary extract?"

Respondents said that the strengths of the documentary include: the camera work, the music used, the editing, the interviews, the archive footage and the cutaways.

Weaknesses included the fact that the "sound on the voxpops was rubbish" and that it "needed more editing."

"What are the strengths and weaknesses of the radio trailer and print advert?"

The questionnaires reported that the strengths included "a good main image" on the print advert and that it "looks professional". One respondent also said that it was "really eyecatching and creative." For the radio trailer people said that there was a "clear voice", that it was "easy to listen to" and that it "sounded interesting" and had "good clips from the documentary."

"Do you think the sound bites and voiceover in the radio trailer advertised our documentary to its full potential?"From this question we can conclude that most people who viewed the documentary and the radio trailer together thought that the trailer advertised the documentary to its full potential, although one respondent disagreed.

"Do you think the newspaper advert effectively advertises our programme and why?" From this question we can gather that most people who answered the questionnaire felt that the print advert did effectively advertise the documentary, although again there was one person who disagreed. The reasons people gave included: "it suits the programme", "there is a clear image", "it's very eyecatching", "it relates to the audience" and "the image connotes what the documentary is about."

Individual Feedback

Below are audio clips of individuals I showed the documentary, print advert and radio trailer to. I asked them a few of the questions from the questionnaire and chose the most interesting answers:

Emily, who does not study media, stated that she would watch the whole programme based on the extract she saw as "it seems interesting" and she said it was "the type of thing I would watch". She also said that "the variety of interviews featured" was a strength of the programme, but a weakness would be the sound, as "in some parts, where the people in the street are talking, it goes fuzzy and too loud."

After watching the documentary extract, John said that a strength of the documentary is that "there is quite a lot of information put forward in a short amount of time" but a weakness of it was that he noticed the sound "suddenly decreased in volume near the end". John also listened to the radio trailer, and he said that "the use of clips from the documentary" was a strength as it "gives a taste of what will be featured." He said that a weakness of the trailer would be that "the voiceover didn't really grab my attention".

Michaela, who is also a media student, viewed both the radio trailer and the documentary and said that the sound bites and voiceover in the trailer do advertise the the documentary to its full potential, as "it gives a good insight into what the programme is about." She said that a strength of the documentary is "the different types of interviews" and a weakness would be that "some of the archive footage was a bit fuzzy and pixelated."

Youtube Feedback

Our documentary was also uploaded to Youtube where it received two comments as shown in the image below:

From all of the audience feedback I have collected myself and as part of our focus group feedback, as well as the Youtube comments, I can come to the conclusion that a majority of the people who looked at our main product and ancillary products and reviewed them thought that it was good and that it mostly followed the codes and conventions. However we were also given some negative feedback, particularly about the sound quality of the voxpops in the documentary and the archive footage we had collected from the internet, which we could have improved if we had more time to edit the documentary or if we were given a chance to make the products again.

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

The image below shows the different computer software and programs we used during the construction, research, planning and evaluation of the products and how and why we used each one:

Below is the script for this video in case what I have said is not heard or understood properly:

Adobe Premiere Pro was the main piece of software used throughout the making of our documentary. We used it to capture the footage from the camera and then edit the video clips to how we wanted them. The tool we used most often was the razor tool, which we used to cut the footage into smaller clips and to remove the questions from the interviews, for example. Premiere was also used to insert a music bed to the documentary and change the volume of the audio clips as some of them were louder or quieter than others and we needed to average out the sound levels. We placed transitions from Premiere between video clips so that they didn’t jump or change abruptly and we also were able to speed up or slow down some of the clips for a slow motion or fast motion effect. In one version of our title sequence, we reversed the video footage using Premiere because we had filmed a stop motion the wrong way around, but we discarded this version of the title sequence in the end. We used the title editor in Premiere to add graphics and text to our documentary so we were able to say who each interviewee was and how they were relevant at the start of each interview. Finally we put together our radio advert in Premiere using a different sequence so that it was easier to tell apart from the main documentary. We just copied and pasted the parts of the interviews or voxpops we wanted from the documentary into the radio advert and imported the audio we had recorded for the voiceover and cut it accordingly.

I personally found Adobe Premiere Pro easy to use once I had been taught how to use it and where all of the tools were. I thought that it was very easy to cut and move the footage and audio clips and that adding the transitions and moving them so that they were an appropriate length was also very simple. The only thing I found more difficult was using the title editor, as I did not understand where any of the tools were even after I had been shown because there were so many options and effects.

The image below shows the different media equipment I used in order to create the documentary and the ancillary texts and how I used each:

Codes and Conventions - Radio Trailers

As we have to produce a radio trailer for our documentary, I had to research current radio adverts so that ours would be as accurate as possible. These are some of the trailers I analysed in order to find the codes and conventions:

The codes and conventions I found of radio trailers are as follows:

• Average length of a radio trailer clip is 40 seconds.
• Mentions the channel it is going to be broadcast on.
• Short audio clips from the programme included.
• Occasionally a music bed with music that is relevant to the programme in some way.
• Voiceover - the same voiceover that was used in the documentary. The voiceover has to narrate and briefly outlines what the programme is going to be about.

Codes and Conventions - Print Adverts

As our documentary is to be broadcast on Channel 4, I used this website to find other posters used by the channel to advertise their programmes:
www.4creative.co.uk/flash/#/print/press_and_poster

These are some of the examples I found:

From these I was able to draw up a list of codes and conventions of channel 4 specific adverts so that we would be able to make ours as realistic as possible.

• The channel logo is always included.
• One main image relating to the programme.
• The title of the programme
• A slogan which relates to the programme and/or its content.
• Scheduling (time, date, channel)
• Words are kept to a minimum on the adverts.

Editing Log

This log shows how my group and I have edited our documentary using Adobe Premiere Pro.
This screenshot shows how we cut the audio track for our documentary so that we only had the part we wanted to use for the music bed. To do this we used the cutting tool which is highlighted in the tool bar on the left hand side of the window.This screenshot shows how we changed the speed of a video clip. In this screenshot we were making the speed slower, so we changed the percentage from 100 to 50 so that it would play at half speed. To do this we right clicked on the clip we wanted to change in the timeline and then chose the "clip speed/duration" option.

This screenshot also shows how we changed the speed of a video clip. In this screenshot we are making our title sequence faster, so we changed the speed percentage from 100 to 150 so that it would play 50 times faster.

In this screenshot we were altering the size of a still image we collected as part of our archive footage. The clip was too big for the video screen size so we had to make it smaller in order for it to fit properly and allow the full image to be seen. To do this we clicked on the image in the timeline and then chose the "effect controls" tab in the monitor. We then dropped down the "motion" option and changed the scale from 100% to 87%. This meant that the picture now fit the screen properly.

This screenshot shows how we placed transitions between the video clips and images in order to avoid jump cuts and abrupt changes. We opened up the "effects" tab in the project window and then opened the "video transitions" folder. We felt that a lot of the transitions were tacky and inappropriate so we stuck to a basic dissolve transition called "cross dissolve" which we thought worked well.

This screenshot shows how we rendered the sequence so that it would play properly. We had some issues with archive video footage jumping and juddering and we found out it was because we had not rendered the footage so it was in a different format and that was why it was jumping all of the time. To render the sequence we just pressed the enter key.

This screenshot shows how we put the footage and audio in the correct order so we could see easily where we had gaps and where parts of footage didn't fit. Putting the footage in the right order also allowed us to see where things didn't fit or where we needed more cutaways. Having the audio in the right place helped us to see if the music bed was appropriate for the clips.

In this screenshot we are importing archive images into the project. To do this we just dragged the saved images from the folder on the computer into the project window on Premiere and then we could use the images and videos we had collected from elsewhere.

This screenshot shows how we cut the footage using the cutting tool. We did this so that we didn't have parts of the videos, such as the questions being asked during the interviews, in our documentary. We had to make sure we were very precise with the cutting tool so that we didn't cut out anything we wanted to use by accident.

This screenshot shows how we changed the audio levels so that they were all around the same. To do this we had to open the clip volume and then drag the volume up or down accordingly. We had to do this for quite a lot of clips as the volume on some of them was much louder than others.This screenshot shows how we put our radio sequence in the right order. We used Adobe Premiere to do this rather than Adobe Audition as we are more familiar with Premiere after using it to edit our documentaries. We made a new sequence on the same project file as our documentary so that it was easier to see and edit and then cut the audio clips and music we wanted from the documentary and pasted it into the new sequence.

Voiceover and Radio Advert Scripts

These are the scripts we wrote for our documentary voiceover and the voiceover for the radio advert. We have asked a teacher to record our voiceover for us as we want an adult male voice on our documentary rather than a female teenage voice as it will sound more professional and serious.

Documentary Script

Introduction (21 seconds)

Are we becoming an increasingly greedy society? Is the desire for a large pay packet, an ideal education and the latest gadgets simply a feature of human nature? Or is our society greedier than previous generations? Have we lost sight of the line between greed and obsession? We asked people what comes to mind when they think of greed.

Voxpops to Banker (5 seconds)

Our survey showed that two thirds of people claim that money makes them happy, but is there a link between greed and money?

Banker to Dad (7 seconds)

Many people agree that greed is one of the main causes of the recession, but with bills mounting up, how is the average family coping?

Dad to Gran (6 seconds)

So are the youth of today a greedier generation or have our gluttonous habits been passed down from our ancestors?

Paris Hilton (12 seconds)

Paris Hilton, the girl who has everything from clothes to cars, perfume to pooch, plays a major role in the lives of many teenage girls. And she is not alone. Programmes such as MTV Cribs portrays thousands of celebrities glamourising greed. But is this a lifestyle we should be promoting?

Michael Carroll (20 seconds)

Many people dream of having lots of money so that they can have a better life, but does the reality match the dream? According to the 9 million pound lottery winner Michael Carroll, the answer is yes. Spending his winnings on cars, a house, drink, drugs and women, he says he is happy despite now being penniless again. We asked people what they’d buy if they won the lottery.


Radio Script

Is society today fuelled by greed? Money, drugs, food, sex, alcohol, a good education? Are we really the greediest generation?

Has society changed since the recession?

Is there really a need for greed? Has rampant individualism replaced our care for fellow human beings in this society?

What does greed mean to you? Find out what it means to others. "I Want It All", Channel 4, 19:30, Sunday 19th December.

Tape Log and Edit Decision List

This is the logging sheet I used to collect all of our group's tape footage and sort it into what was worth keeping and what wasn't:

Below is the edit decision list which is a list of all the footage we are planning on definitely using in our documentary:

Filming Log

Monday 11th October 2010

On the 11th October, we began filming our title sequence. We had to bring coins in from home and find black paper to cover a desk so we had a plain background. We began filming the stop motion by placing a coin down on the paper, recording it for two seconds, then pausing it and adding another coin and repeating the process. We were interrupted three quarters of the way through filming by the bell for lunch and other students started to crowd around as we were using one of the lunch tables. This resulted in the camera moving slightly and exposing some of the table, which we did not notice until we uploaded the footage. This meant that we would have to refilm the whole sequence.


This photo shows Katie laying the coins out onto the paper so we could begin filming.This photo shows me filming the stop motion as Katie took each coin away. This photo shows Nikki and I making sure the framing was right on the camera.This photo shows what our stop motion looked like on the paper as we were filming it.This photo again shows me using the camera and tripod to film the stop motion. I had to keep stopping and starting the recording in order to create the stop motion effect and enable us to take a coin away each time without our hands being in the frame.

Tuesday 12th October 2010

On the 12th October, we refilmed our title sequence. We used a bigger sheet of black paper to avoid parts of the table being visible and we also filmed inside our classroom so we wouldn't be interrupted by the lunch bell and other students. We tried a different technique to film the stop motion this time - the first time we put the coins up one by one to make the words, but this time we spelt the words out first and took coins away one by one. We felt this would be a quicker, easier way to film and we could simply reverse the footage using Premiere Pro to make it the right way. We also polished the coins with black shoe polish to make the detail stand out more as you could not tell they were coins in the first version.

This photo shows how we set up the paper and the tripod in order for us to get the widest amount of space on the screen.This photo shows how the coins were laid out first instead of adding a coin each time like we had previously done.This photo shows what the framing looked like on the camera as we began filming.This photo shows how we had to rub some black shoe polish onto the coins so that the detail on the money would stand out and it would be obvious it was money, as the camera does not always pick up really fine details and from our first attempt we had learnt that you couldn't really tell they were coins.

Wednesday 13th October 2010

On the 13th October, our first interview (with the teenager) was filmed. There were no problems with equipment during the recording but when we uploaded the footage and asked our teacher to check it, we were advised to film it again with different mise-en-scene as the mise-en-scene we had originally did not really reflect the fact that she spends a lot of money on material things such as clothes and make up and shoes. So we will have to refilm this interview.

Friday 15th October 2010

On the 15th October, we went to Liverpool city centre to film our voxpops. We managed to film about five different ones, although only three or four will be able to be used due to a framing error we did not notice at first. We had some technical difficulties with the microphone (it ran out of batteries, and then still would not work when we bought new ones for it) so we had to film without one. This lead to the speaking on the tape being mostly obscured by the sound of wind and background noise as the camera was too far away from the interviewees to be able to pick their voices up properly and loudly. This means we will have to film some more.

Tuesday 19th October 2010

On the 19th October, we went to Liscard shopping centre to film some more voxpops. However it was even worse this time than last, as we only managed to film two people before it started to rain heavily and then the battery on the camera ran out. This means we will have to go out a third time to film some more, as we still do not have enough.

The second interview (with the banking teacher) was also filmed today. This interview went well as the camera was fully charged this time and there were no other problems with it. However, we were unsure about the mise-en-scene for this interview when we played it back (we were not sure it conveyed the fact that he is a banking teacher enough as there is only a telephone on a desk but there were no other places available to do the interview as he was busy) but we cannot film it again as it was hard to get the interview in the first place.

The third interview (with the dad) was filmed today too. However, when we looked back at the interview after we uploaded it, we felt that the mise-en-scene could have been slightly better i.e. there could have been more toys in the background to get across that it was a child's room, but the footage is fine to use so we will not have to refilm it. The image below shows the permission letter we asked the Richard (the dad) to write to give us permission to use footage of his son in the documentary:

Tuesday 26th October 2010

On the 26th October, our fourth interview (with the grandmother) was filmed. This interview went well and there were no problems with the camera or microphones this time. When we uploaded the footage, we found that it was fine to use so we will not have to refilm it.

Wednesday 3rd November 2010

On the 3rd November, we filmed some cutaways for our documentary, including some of a game of Monopoly which we are going to speed up after we have uploaded it, and some cutaways of money changing hands, properties being bought and money being grabbed from the table. We also started to film some money sliding down a surface like a waterfall but it didn't work out very well the first time so we will have to try it again.This photo shows the set up of the monopoly money notes we used for a cutaway before we grabbed them. We had them laid out on a whiteboard turned on its side as we needed a plain coloured surface and it was the only thing available.This photo shows Katie and I filming the Monopoly board and pieces for a cutaway. This photo shows the set up of the monopoly board as we filmed it, including the money laid out at the side and the pieces and the dice on the board as if a game is in mid-play.

Some more cutaways and voxpops were also filmed today in Liscard shopping centre. There were no problems with the equipment and we managed to film three more voxpops and a cutaway of the panning and zooming in on the outside of a bank.

Friday 5th November 2010

Today we filmed our title sequence for the third time to try and eliminate all of the problems and issues we had with the second try. We used a black sheet instead of paper to try and avoid reflections. We filmed it backwards again as it was easier just to do that and then reverse it later on. The filming went better than last time and we thought we had eliminated the reflections and shadows, but the framing was slightly out so the letters do not fit, so we are going to change our idea completely.

This is what this version of the title sequence looked like before it had been reversed and sped up using Adobe Premiere Pro:

We also filmed some cutaways of an Argos catalogue, for example, people reading it and zooming in on expensive products and prices, as we think we would be able to use these as cutaways somewhere.

This photo shows Katie filming the argos catalogue for a cutaway.This photo shows how we laid a black sheet down instead of paper and how we laid out the coins.This photo shows how the words looked before we started taking the coins away for the stop motion. We did the letters slightly bigger this time and did not use pound coins.This photo shows how we had the camera set up. We had the lights in the classroom dimmed and the camera pointing straight downwards to try and avoid the problem with shadows and reflections we'd had during our previous filming sessions.

Thursday 11th November

Today we tried to film our title sequence again using our new idea. We brought in another black sheet, some sweets, some tablets, an empty WKD bottle filled with water and blue food colouring, some money and a large bar of chocolate. We printed the name of the documentary on a piece of paper and stacked the money and chocolate on top, putting a glass and the WKD bottle to the side along with the tablets. We then took each "layer" away, pouring the water into a glass and making it look as if the "alcohol" had been drunk, and taking bites out of the chocolate and putting it to the side to look as if it was being eaten. The money was grabbed away by hands, as were the tablets, leaving just the title underneath with some of the things left at the side.

We managed to film it successfully with only a couple of mistakes throughout, but when we uploaded it to the computer, we found that some of the footage hadn't been filmed properly and therefore looked odd when it was played because parts jumped and moved. This means we'll have to film it again tomorrow.

Friday 12th November

Today we filmed the title sequence for the fifth time. It didn't take us very long this time as we already knew what we were doing after planning it and practising yesterday. We think that this filming was successful and we hope we won't have to do it again.

Monday 15th November

Today our interview with Leanne was filmed again. The interview was fine this time as the mise-en-scene mistake was corrected (the poster was taken down and the interviewee was asked to wear something brightly coloured and feminine) so we will not have to film it again.

Tuesday 30th November

Today we filmed an extra cutaway for the grandmother interview. The cutaway was some footage of somebody peeling an orange (as she mentions receiving apples and oranges for Christmas as a child) and we also took some photographs of apples and oranges for possible use. We plan on speeding up the footage of the orange peeling so it's in fast motion.
This picture shows the framing we used for the orange being peeled. This image shows us filming a classmate peeling an orange.